The boom ended with a bust in 1894, when about one quarter of all railroads were bankrupt. But the rails didn't get torn up. Instead, with freight prices falling drastically, the railroad emerged as a powerful commercial infrastructure for new businesses. Mail-order retailers like Montgomery Ward and Sears, consumer products companies like Procter & Gamble and Coca-Cola, rapidly built highly efficient national enterprises and brands on the railroad.

Banker
J.P. Morgan financed the rapid build-out of railroad networks in the
late 19th century - then picked up the pieces after the 1894 bust.
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